Conversational Implicatures in Advertising Language of Pepsodent Toothpaste Products on Youtube Channel

Abstract

This research aims to describe the form or type of conversational implicatures and functions contained in speech in the language of Pepsodent toothpaste advertisements on YouTube channels. The field of linguistics that is relevant in carrying out analysis in conversational implicature research is pragmatic theory. This research is descriptive qualitative in nature. The data collection method used in this research is the listening method followed by transcription techniques. Meanwhile, there are 3 methods used to analyze data in this research, namely the matching method with the basic technique used in this matching method, namely the determining element sorting technique (PUP), then the collection method with the basic technique for direct elements (BUL), as well as the analysis method. descriptive. The results of the discussion in this research show that there are several utterances that contain general conversational implicatures and specific conversational implicatures. And every utterance has 4 implicature functions, namely representative/asertive function, directive function, commissive function and expressive function.